Our Story

DISCOVER THE BEAUTY OF BIO IONIC

Hair no longer has to fear heat — because we’ve created a whole new kind of heat. A heat that hair loves. A moisturizing heat that restores instead of damages, hydrates instead of scorches. A healthy heat that leaves hair healthier, softer, shinier. The way nature intended.

First, Bio Ionic introduced ions to beauty, and now we’ve created a whole new way to experience heat: Bio Ionic Moisturizing Heat™ Technology locks in your hair’s moisture and conditions strands while you style. Using negative ions produced by our proprietary natural mineral complex and delivered by our cutting-edge heat conducting elements. Bio Ionic styling tools have revolutionized heat styling and allow you to create beautiful, long-lasting styles without compromising the health of your hair.

Discover the beauty of Moisturizing Heat.
#HeatHairLoves