Spring Equinox Sale

25% off $100+
Use Code: SPRING25

30% off $150+
Use Code: SPRING30

35% off $200+
Use Code: SPRING35

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Award winning heat tools

Best Sellers

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  • Best Seller
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • Best Seller
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • Best Seller
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
  • Best Seller
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • Best Seller
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • Best Seller
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
Moisturizing Heat® Technology

The Healthiest Way to Style Your Hair

Our nourishing Moisturizing Heat® Technology has revolutionized heat styling by conditioning as you style, for visibly smoother, shinier hair.

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Watch and Shop

Check out these videos to see our tools in action.

Explore our Technology

Explore our Technology

Nanolonic®

Deep Conditioning for Soft, Smooth Styles

Volcanic

High Performance = High Polish

Graphene MX®

The Healthiest Way to Style Your Hair

GoldPro

Pro Performance and Healthier Styles

BioIonic

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